At a time when Australia is chronically ill, with almost 80 per cent of people living with a long-term health condition, health is the new wealth. Consumers are increasingly and actively investing in their health, so it’s no surprise that many are choosing complementary healthcare solutions. This focus on preventative
When Paul Bragg founded Bragg in 1912, he was before his time in espousing wellness as a lifestyle. Over more than a century, Bragg has continued Paul’s legacy with leading products that help consumers live more vibrant lives. With such a long history in the market, Bragg enjoys strong brand
For anyone in the natural products space, the issue of greenwashing has become an increasingly grey area. In short, greenwashing is a deceptive marketing practice where a business conveys a false or misleading impression about just how much their products and practices are actually ethically or environmentally sound. Last year
Not so long ago, the term “gut health” meant “digestive health” and not much else. But not anymore – and consumers know it. While two out of three people now acknowledge that gut health is key to achieving overall wellbeing, according to one global consumer survey, 66 per cent of
The past few years have naturally seen a surge in consumer interest in immunity: in 2021, more than one in two global consumers cited “immune health” as their main reason for purchasing healthy lifestyle products. Dr Leo Hermans is the Chief Scientific Advisor at IMUNI, an Australian company that formulates