There isn’t a rock large enough to hide under that will keep you from understanding how crucial digital influence is in the 21st century. It’s been clear for years that a brand’s market influence on online platforms isn’t just shaping individual choices, but directly impacting consumer behaviour, and now
In today’s busy health and wellness space, Nature’s Farmer Sea stands out not just for what they make, but for how they make it. Founded in 2020 by two friends out of a small two-bedroom apartment, this Australian brand has since become a leader in the sea moss industry. Starting
For anyone in the natural products space, the issue of greenwashing has become an increasingly grey area. In short, greenwashing is a deceptive marketing practice where a business conveys a false or misleading impression about just how much their products and practices are actually ethically or environmentally sound. Last year
The past few years have naturally seen a surge in consumer interest in immunity: in 2021, more than one in two global consumers cited “immune health” as their main reason for purchasing healthy lifestyle products. Dr Leo Hermans is the Chief Scientific Advisor at IMUNI, an Australian company that formulates
Skincare trends from Asia Pacific have revolutionised the beauty industry over the past decade. Innovation powerhouses such as South Korea and Japan, along with China and the rise of C-Beauty continue to inspire Asia and the globe. Sharon Kwek, Mintel’s Director of Consulting for Beauty & Personal Care, says with
Due to the pandemic’s lasting impact, the importance of ethics, the changing role of identity and technology is set to greatly influence the future of the beauty industry. KinShen Chan, Mintel’s Senior Beauty & Personal Care Analyst, says consumers want to see companies broadcast measurable sustainable efforts, embrace self-expression through
Whether or not the products you offer are explicitly “sustainable”, it pays to make your e-commerce service as green as possible. That’s because the vast majority of consumers today believe sustainability should be front-and-centre when they purchase anything on the internet. A recent Sifted survey found that 91% of respondents
Rewind a few decades and when you heard the word “milk”, it typically meant cow’s milk. But ever since soy milk hit Australian shelves sometime in the 1970s, the range of dairy-free milk alternatives has grown, driven by a combination of health, environmental and ethical concerns. Worth more than $230
By now, we’re all familiar with fermentation, thanks to the fact that it’s what makes everything from sourdough and miso to sauerkraut and kombucha possible. But recently, the fermentation process has hit the beauty and skincare industry in a big way. In fact, some forecasters predict that fermented skincare is
The news in 2021 that the Therapeutic Goods Administration (TGA) would allow the over-the-counter sale of low-dose cannabidiol (CBD) containing products was welcomed by advocates who said it could provide relief for chronically unwell Australians. However, buying CBD without a prescription (in the same way you might buy a box