Due to the pandemic’s lasting impact, the importance of ethics, the changing role of identity and technology is set to greatly influence the future of the beauty industry. KinShen Chan, Mintel’s Senior Beauty & Personal Care Analyst, says consumers want to see companies broadcast measurable sustainable efforts, embrace self-expression through
On the back of sales growth that has ranged from 200 to 600 per cent since the first quarter of 2020, industry insiders have dubbed skincare the ‘new lipstick’. It refers to the ‘lipstick effect’, where consumer spending on smaller, more affordable luxuries during times of hardship tends to grow