Consumer trends

As brand owners and marketers, understanding and responding to our various audience and stakeholder needs is at the core of our businesses. But the past two years of “living with COVID” has brought a seismic shift in consumer sentiment that, for many brands, requires a new attitude and approach to

The events of 2020 caused a fundamental reset in human behaviour – particularly in relation to food and drink trends. As a result, companies in this space are now striving to create mental and emotional wellbeing solutions, deliver on new value needs, and use brands to celebrate people’s identities. Senior

Do you sometimes find yourself heading to the shops for one item and leaving with a carload full of shopping bags? Or have you ever stopped to ponder what it is that turns you off a particular brand that doesn’t seem to ‘get you’ whilst you’re magically and effortlessly drawn

The natural and organic industry is continuously growing and shifting, with new trends, regulations, products and practices being introduced into market everyday. How does one keep on top of it all? Naturally Good has you covered, as we speak to industry professionals and experts on the hottest topics and trends,

The natural and organic industry is continuously growing and shifting, with new trends, regulations, products and practices being introduced into market everyday. How does one keep on top of it all? Naturally Good has you covered, as we speak to industry professionals and experts on the hottest topics and trends,

Reaching for a snack might not be groundbreaking behaviour, but the types of foods people are gravitating towards have changed significantly recently. We look at what this could mean for the future.

The natural and organic industry is continuously growing and shifting, with new trends, regulations, products and practices being introduced into market everyday. How does one keep on top of it all? Naturally Good has you covered, as we speak to industry professionals and experts on the hottest topics and trends,

The natural and organic industry is continuously growing and shifting, with new trends, regulations, products and practices being introduced into market everyday. How does one keep on top of it all? Naturally Good has you covered, as we speak to industry professionals and experts on the hottest topics and trends,

For an industry already worth hundreds of millions of dollars a year in Australia, what does the future hold for the plant-based sector and its customers? Here’s some food for thought.
Bamboo is used to make everything from T-shirts to toothbrushes. Find out why you and your brand should jump on the bamboo bandwagon.