consumer

The interest in healthier food coincides with many factors in our society, from our desire to look and feel good, nutritional needs, food intolerances, sustainability and, of course, the impact of COVID-19. The big question is, how does this affect the attitudes, behaviours, consumption and buying habits of Australian consumers?

As brand owners and marketers, understanding and responding to our various audience and stakeholder needs is at the core of our businesses. But the past two years of “living with COVID” has brought a seismic shift in consumer sentiment that, for many brands, requires a new attitude and approach to