If there was any doubt, the latest statistics make it clear: e-commerce is fundamentally reshaping the retail landscape in Australia, and the natural health sector is no exception. According to Australia Post’s most recent Inside Australian Online Shopping report, local consumers spent $21.3 billion online in 2017 – 18.7 per
Organic and health-focused consumers in Germany are far more likely to shop online for food products than the general consumer, suggests a recent survey by Gesellschaft für integrated Kommunikationsforschung (GIK). According to the study, just 3% of respondents currently buy their food regularly online, with a whopping two-thirds (63%) saying
As 2018 draws to a close, it offers the opportunity to reflect on key ideas and moments that have helped shape our year and may give insight into what’s next. Regardless of business type or size, the current challenge is how to adapt to the needs of the modern customer.
The growth of the natural and organics industry has been exponential in recent years, growing into a $2.4 billion industry in Australia. That is an increase of 88 percent since 2012 and the industry is showing no signs of slowing down. While this growth is great for the industry and
James Purcell of specialist agency Growth Tank, knows a thing or two about understanding and connecting with Australia’s 4.9million Gen Zers. With over 10 years experience marketing Millennial, James has now shifted his focus to Gen Z – the younger siblings of millennials aged between 12-20 years. James will be