As brand owners and marketers, understanding and responding to our various audience and stakeholder needs is at the core of our businesses. But the past two years of “living with COVID” has brought a seismic shift in consumer sentiment that, for many brands, requires a new attitude and approach to
With global meat consumption projected to rise 74 per cent by 2050 due to rising protein demands, the obvious issue will be how exactly producers will meet the demands of a vast global population. Karen Job, Head of Industry Engagement from independent think tank Food Frontier, offered her perspective on
One month in and Woolworth’s new online health and wellness destination, HealthyLife, is rapidly launching new brands and renewing its place in Australia’s health market. Woolworths acquired the Healthy Life brand after the business went into administration closing all stores in 2019. The new HealthyLife sells a specialised range mostly