Opinionated, tech native and breaking all the rules – getting to know Gen Z is critical for every founder and marketer looking to the future. Born between 1995 and 2015, Gen Z now amasses 20 percent of our population. With the oldest in the group in their early 20s, and
One of the ongoing conversations in today’s competitive retail environment is about loss of loyalty in favour of convenience or price. Whilst customer loyalty isn’t entirely dead, it does require some serious attention. In a world where personalisation is now everything, customers are expecting more from their retail experiences. True